ABOUT PETER ZWIRNER

• Born 1940 in Soldau (former German East Prussia)
• Engineering studies at Buenos Aires University (Argentina)
• Joined BASF in 1965, working for different marketing sectors:
   (polymers/ chemicals/ magnetics/ advanced composites)
• Expatriate assignments in Argentina (1972-78) and Korea (1985-88)
• Developed the PARESMA and REPLEX methods for market research
• Left BASF in 1995, starting a new career in technical writing,  desk top publishing, and multimedia
• 1999-2005: worked for the Mannheim SIGNUM advertising group
• 2005: started to work as an independent consultant